| SEO RESOURCES |
| Tools |
| Here are some resources that you may find helpful if you want to educate yourself on basic SEO concepts-- |
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www.searchengines.com
www.marketingterms.com
www.seomoz.org
www.searchengineguide.com |
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SEO is a rapidly-evolving field and constant study is needed to keep abreast of the latest developments and changing algorithms used by the leading search engines.
Our SEO specialists apply themselves on a constant, ongoing basis to "stay ahead of the curve" so that we can offer you an inside track to substantial, measurable improvements in your rankings. |
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| SEO SEARCH ENGINE OPTIMIZATION |
Q What happens if no-one can find your website?
A Nothing happens. This is not a good thing. |
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| SEO, Directories and Targeted Links |
| Putting together a dynamic, interactive, and professional site is only the beginning. You have to spread the word and one of the best places to start is through search engines and directories, as well as external links. |
- Search Engine Optimization
One of the most critical factors determining your placement in search engines is the degree to which your site is properly optimized. Netlink Design does a thorough analysis of your business, your market, and your product in order to determine which key words and phrases are most appropriate. Additionally, we will investigate your competition's placement strategy and brainstorm a plan that will surpass their success. Then, we put it all together and implement it as we develop your site so the finished product will be search engine friendly.
- Optimizing the Web Site
The first important step of this strategy is to identify the appropriate keywords and phrases for your site. To do this, we analyze your product, your market, your targeted audience, and your competition. Then, using that information we develop your site so that the optimization is seamless and so your site is immediately search engine friendly.
- Finding Appropriate External Links
When other sites offer their visitors a link to yours, they're doing more than increasing traffic numbers. They're also helping to boost your search engine ranking. Many search engines, especially Google, base your ranking in part on the number of external links to your site. Obviously, if other sites are promoting your site, then you must be something special, right? Netlink Design can help by doing the research and finding web sites and directions which may link to your site and, therefore, raise your standing in the search results.
- Pay for Placement
If you want to secure a prominent placement and achieve the maximum return on your marketing dollar, pay for placement listings are an excellent choice. You can get started quickly and begin seeing results almost immediately.Pay for Placement engines allow you to control your ranking in their results lists by the traffic generated by your listing. The more you are willing to pay, the higher up the ranks your site goes.
- Directory Listings
Search engines are only one part of establishing your web presence. Getting listed in major web directories, such as Yahoo, is another. Netlink Design can help you get started in the right direction which improving your site's odds of being included.Unlike search engines which send out their own “spiders” to collect information on web sites, directories rely on the human element. First, sites must be submitted for consideration. Then, they are evaluated by the directory's staff and are possibly accepted for inclusion. It does require time and effort but getting listed can generate a large amount of traffic for your site.
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