PPC, or Pay Per Click refers to an internet marketing model where advertisers pay a small fee to the Search Engine every time their ad is clicked, sending a visitor to their site. Advertisers can bid for an ad placement in a Search Engine’s sponsored links if someone searches on a keyword that matches their business offering.
However, building a winning PPC campaign requires a lot of research on selecting the right keywords, organizing those keywords into well-formed campaigns and setting up conversion-optimized PPC landing pages. If your landing pages and ads have intelligently targeted PPC campaigns, Search Engines rewards you by charging less for ad clicks.
We at Netlink Design, perform relevant PPC keyword research to maximize profit to your business. Feel free to contact us for managing PPC campaigns for your business.